When your business has Big Goals.
An experienced Fractional CMO can help put together the roadmap and build the team around achieving your businesses goals on time and on budget.
How We Do What We Do
Combining Years of Experience and getting our hands dirty with an understanding of what makes customers “tick”.
Step 1: Initial Assessment and Strategy Development
The first step in the Fractional CMO engagement process involves a comprehensive assessment of the company’s current marketing landscape. The Fractional CMO collaborates with key stakeholders to understand business goals, target audience, current marketing initiatives, and challenges. Through in-depth discussions and data analysis, the Fractional CMO gains insights into the company’s strengths, weaknesses, opportunities, and threats.
Activities:
Conducting stakeholder interviews.
Analyzing existing marketing strategies and campaigns.
Reviewing market trends and competitor analysis.
Defining short-term and long-term business objectives.
Outcome:
A detailed assessment report.
Strategic recommendations aligned with business goals.
A roadmap for future marketing initiatives.
Step 2: Strategic Planning and Goal Setting
Based on the assessment, the Fractional CMO collaborates with the company’s leadership team to develop a customized marketing strategy. This strategy encompasses a clear vision, mission, and actionable goals. The Fractional CMO outlines the key performance indicators (KPIs) and success metrics to measure the effectiveness of the strategy. Together with the company, they set realistic and achievable targets that align with the overall business objectives.
Activities:
Formulating a comprehensive marketing strategy.
Defining specific, measurable, and achievable goals.
Establishing KPIs for performance measurement.
Aligning marketing objectives with overall business objectives.
Outcome:
A detailed marketing strategy document.
Clear and measurable goals with associated timelines.
Agreement on key performance indicators.
Step 3: Implementation and Campaign Execution
With the strategy in place, the Fractional CMO takes a hands-on approach to implement the planned marketing initiatives. This may involve coordinating with internal teams, overseeing external agencies, and ensuring that campaigns are executed according to the defined strategy. The Fractional CMO leverages their expertise to optimize campaigns, allocate budgets effectively, and make data-driven adjustments to maximize impact.
Activities:
Collaborating with internal teams and external vendors.
Overseeing the execution of marketing campaigns.
Monitoring campaign performance and adjusting strategies as needed.
Analyzing data to identify opportunities for improvement.
Outcome:
Executed marketing campaigns aligned with the strategy.
Regular performance reports with insights and recommendations.
Continuous optimization based on real-time data.
Step 4: Evaluation, Feedback, and Future Planning
In the final step, the Fractional CMO conducts a thorough evaluation of the implemented strategies and campaigns. They analyze the results against the predefined KPIs and goals, providing detailed feedback on what worked well and areas for improvement. Based on the insights gained, the Fractional CMO collaborates with the company to adjust future strategies, refine tactics, and plan for ongoing success.
Activities:
Conducting post-campaign analysis.
Gathering feedback from stakeholders.
Identifying successes and areas for improvement.
Collaborating on future planning and adjustments.
Outcome:
Evaluation report with key insights.
Recommendations for future marketing initiatives.
A refined and adaptive marketing strategy for continued success.
Get A Free Marketing Assessment
Let’s schedule a session where we review where your marketing efforts currently are and how effective they are.
